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PRINCIPLES FOR INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVOLOPERS (pb) 2009
Author: JASON I. MILETSKY
ISBN: 9780538745277
Year: 2009
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: E-COMMERCE / E-MARKETING
Edition: 1
Format: Paperback
Language: English
Pages: 644
 ABOUT THE TITLE
Principles of Internet Marketing: New Tools and Methods for Web Developers, International Edition helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Author: Jason Miletsky
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