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INDIAN ADVERTISING 1780 TO 1950 A.D. (hb)2007
Author: ARUN CHAUDHURI
ISBN: 0070604614
Year: 2007
Publisher: MCGRAW-HILL EDU (INDIA) PVT LTD.
Category: ADVERTISING
Edition: 1
Format: Hard Cover
Language: English
Pages: 285
 ABOUT THE TITLE
Marketers and advertisers are forever grappling with creating their unique position for their brands in the consumer?s mind. Their fixation is with the present? here and now. The changing fads trends and fiction are captured in the way marketing strategies are developed and implemented.
Indian Advertising: 1780-1950 A.D. is a book with a difference. It covers a span of two centuries and takes the readers through the bygone era? when similar and not so similar issues were encountered while reaching the end consumer. Besides the social milieu around that time it covers the creative aspects of advertising such as copywriting and art. It also provides a glimpse of the evolution of media printing and the people who set up art colleges or formed art groups to sell lithography paintings. It also follows the rapid developments in advertising standards of press advertising (when all the pre-press work was done in newspaper offices and no ad agencies were around).
Written by a professional with over three decades of experience in advertising Indian Advertising captures the past and throws up insights for the present. Professionals from marketing and advertising like copywriters art directors account executives and media planners will find the book useful.
AUTHOR:
Arun Chaudhuri
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 TABLE OF CONTENTS
Preface
Acknowledgements
List of Photographs
Chapter 1. The beginning of modern advertising in India. Glimpses of Advertising in the world. Social history of the late 18th and 19th centuries
Chapter 2. Life of Europeans and Indians in the 19th century. East India Company as the paramount political power. Setting up of the civil service
Chapter 3. Old newspapers?what they looked like, their typography and advertisement. Improvements in newspapers during 1780-1799. Ad Rates
Chapter 4. Photography and its development in advertising. Captain H J Barr and the development of cinematography. The bioscope
Chapter 5. The growth of Indian language newspapers. Changing lifestyle. English education and reform movements. The first art schools in Calcutta, Bombay and Madras
Chapter 6. Innovation in product benefits and attributes. Advertising concepts and appeals. Advertising as perceived in USA. Milestones in communication and advertising.
Chapter 7. Industrialisation, nationalism, and propagation of swadeshi goods and ads. The growing wants of Indians. The advent of tea-drinking. Contemporary advertising in UK and USA
Chapter 8. Increasing professionalism in USA. First research on recall of ads. Advertisers begin to offer freebies. Standardisation of typography. Development of outdoor advertising in the 20th Century
Chapter 9. The years 1911-1940
Chapter 10. The 30s and 40s
Bibliography / Notes
Index
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