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Effective Business Communication, 7e by Murphy
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  SPECIFICATION
EFFECTIVE BUSINESS COMMUNICATION, 7e(pb)2015
Author: HERTA MURPHY
ISBN: 9780070187757
Year: 2015
Publisher: MCGRAW-HILL EDUCATION ASIA
Category: COMMUNICATION
Edition: 7
Format: Paperback
Language: English
 ABOUT THE TITLE
This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations. Feature Highlights

? Principles of the 7 Cs of communication, to guide readers in choosing an appropriate content and style
? More than 400 examples, from actual business organizations, to give a real-world flair to the treatment.
? Checklists in select chapters, to enable readers review their progress, understanding of the text, and homework
? Mini cases and incidents, for in-class analysis and impromptu evaluations via assignments
? Visuals of actual presentations, memos and business letters, to supplement textual matter
? Chapter outlines and summaries, to facilitate the teaching?learning process
? Appendixes on ?Visual Aids in Business Communication,
? Grammar, Punctuation and Style, and Business Communication and Legal Issues: these are additional reference materials.

Author" Herta Murphy, Herbert Hildebrandt, Jane Thomas
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 TABLE OF CONTENTS
Part One: Background for Effective Business Communication
Chapter 1: Effective Communications in Business
Chapter 2: The 7 C's of Effective Communication
Part Two: Business Communication in Context
Chapter 3: Business Communication and the Global Context
Chapter 4: Business Communication and the Ethical Context
Chapter 5: Business Communication and the Technology Context
Part Three: Message Design
Chapter 6: The Process of Preparing Effective Business Messages
Chapter 7: The Appearance and Design of Business Messages
Chapter 8: Good News and Neutral Messages Part Four: Written Communication, Major Plans for Letters & Memos
Chapter 9: Bad News Messages
Chapter 10: Persuasive Written Messages
Part Five: Written Communication, Reports
Chapter 11: Short Reports
Chapter 12: Long (Formal) Reports
Chapter 13: Proposals
Part Six: Strategies For Oral Communication
Chapter 14: Strategies for Successful Speaking and Successful Listening
Chapter 15: Strategies for Successful Informative and Persuasive Speaking
Chapter 16: Strategies for Successful Interpersonal Communication
Chapter 17: Strategies for Successful Business and Group Meetings
Part Seven: The Job Application Process
Chapter 18: The Job Application Process--The Written Job Presentation
Chapter 19: The Job Application Process--Interviews and Follow-up
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