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4-D BRANDING: CRACKING THE CORPORATE CODE OF THE NETWORK ECONOMY (hb)2001
Author: GAD
ISBN: 8178084384
Year: 2001
Publisher: PEARSON EDUCATION ASIA
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 1
Format: Hard Cover
Language: English
Pages: 183
 ABOUT THE TITLE
4-D BRANDING OFFERS BOTH A CLEAR ANALYTICAL FRAMEWORK & A METHOD OF MEASURING THE IMPACT OF YOUR BRANDING, BACKED BY A WEALTH OF NEW EXAMPLES.
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