Paramount Books PVT Ltd.
Home About us Contact us FAQ/ Help How to Pay Customer Feedback
Untitled Document
 OUR PUBLICATIONS NEW ARRIVALS BESTSELLER TOP BOOKS DISCOUNT OFFERS QUOTATION REQUEST REFER TO A FRIEND
Search Item
LOGIN / REGISTER
ADVANCE SEARCH
                         SEARCH     
Untitled Document
CATEGORIES
BUSINESS
CHILDREN BOOKS
COMPUTER SCIENCE
ENGINEERING
GENERAL INTEREST
MEDICAL BOOKS
SCIENCE
SOCIAL SCIENCES
LOOK FOR MORE
  AUTHORS
  PUBLISHERS
  SERIES
  SUMMER READING PROGRAMME NEW
  SPECIAL DISCOUNT NEW
CATALOGUES
  PARAMOUNT GENERAL 2017
  PRE-PRIMARY & PRIMARY 2018
  SECONDARY 2018
  MEDICAL BOOKS 2018
Untitled Document
Special Offer
Untitled Document
PARAMOUNT BOOKS
TOP TITLES
CIVIL ENGINEERING PRACTICAL (pb) 2015
LAND AND WATER RESOURCES MANAGEMENT (hb)2013
LAND AND WATER RESOURCES MANAGEMENT (pb)2013
CONTROL SYSTEMS FOR ENGINEERS, THEORY AND WORKED EXAMPLES (pb)2011
PROGRAMMABLE LOGIC CONTROLLER WITH APPLICATIONS (pb)2011
PROGRAMMABLE LOGIC CONTROLLER LABORATORY MANUAL (pb)2011
Paramount Engineering
All Paramount Books
Untitled Document Untitled Document
NEW ARRIVALS
IMAGE PROCESSING AND PATTERN RECOGNITION BASED ON PARALLEL SHIFT TECHNOLOGY (hb) 2018
MOVING BOXES BY AIR: THE ECONOMICS OF INTERATIONAL AIR CARGO (hb)2011
AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE, 8e (pb) 2015
AIRPORT MARKETING (pb) 2013
AVIATION PHYSCHOLOGY AND HUMAN FACTORS, 2e (hb) 2018
WAVELET METHODS FOR SOLVING PARTIAL DIFFERENTIAL EQUATIONS AND FRACTIONAL DIFFERENTIAL EQUATIONS (hb)2018
BETON KALENDER: BALLASTLESS TRACKS (pb)
POWER ELECTRONICS FOR RENEWABLE ENERGY SYSTEMS, TRANSPORTATION AND INDUSTRIAL APPLICATIONS (hb)2014
ELEMENTS OF CIVIL & MECHANICAL ENGINEERING (pb)2018
ELECTRICAL MACHINE DRIVES CONTROL: AN INTRODUCTION (hb)2016
Untitled Document
SPECIAL PRICES
DIGITAL AND ANALOG COMMUNICATION SYSTEMS 7e(pb)2010
ENGINEERING TRIBOLOGY (pb)2005
ELECTRONIC PRINCIPLES 6e(pb)2005
DISCRETE-TIME SIGNAL PROCESSING 2e(pb)2009
MODERN CONTROL SYSTEMS 11e(pb)2008
ESSENTIAL GUIDE TO TELECOMMUNICATION, THE 4e(pb)2007
MODERN CONTROL ENGINEERING 4e(pb)2008
MODERN CONTROL ENGINEERING 4e(pb)2008
FUNDAMENTALS OF TRIBOLOGY (pb)2005
FUNDAMENTALS OF TRIBOLOGY (pb)2005
Untitled Document Untitled Document
FREE NEWSLETTER
Join our mailing list to receive newsletter
Your Selected Book  








SimilarAuthorItemsAuthor
Book Visits:  20      
Untitled Document
 PRICE INFORMATION
List Price: GBP 37.99
Our Price: PKR 6,961.00  PKR 6,264.00
You Save: PKR 696.05

Note: The prices here are applicable only for our Retail customers. Libraries, Institutions and International customer can check the ‘List Price’ option.
 
 
ISBNSpecification
  SPECIFICATION
AIRPORT MARKETING (pb) 2013
Author: HALPERN
ISBN: 9780415529396
Year: 2018
Publisher: ROUTLEDGE/THOEMMES PRESS
Category: AERONAUTICAL ENGINEERING
Edition: 1
Format: Paperback
Language: English
Pages: 225
 ABOUT THE TITLE
In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced.

This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications.

The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.

Author: Features
This book fills a need for an up – to date textbook which offers comprehensive coverage of commonly taught content on Airport Marketing courses and reflects major changes and current issues in the airport industry.
The book integrates global case studies to show theory in practice.
Written by respected and well known author team.

Table of Contents
1. Introduction 2. The airport marketing environment 3. The market for airport services 4. Airport marketing research 5. Airport marketing planning 6. The airport product 7. Airport pricing 8. Promotion of airports 9. Airport distribution

Author(s) Bio
Nigel Halpern is Associate Professor at Molde University College. Nigel is also Senior Research Scientist with Molde Research Institute and Visiting Research Fellow with the Centre for Tourism Research at the University of Westminster. He was previously Principal Lecturer and Subject Group Director in Aviation at the Centre for Civil Aviation, London Metropolitan University. Nigel currently teaches and conducts research and consultancy in transport and tourism, focusing largely on airport marketing.

Anne Graham is Reader in Air Transport and Tourism at the University of Westminster, having previously worked in air transport consultancy. She is Editor-in-Chief of the Journal of Air Transport Management and author of the Routledge book ‘Managing Airports’. She has been involved in air transport teaching, research and consultancy for over 25 years.
Untitled Document SimilarItems
 YOU MAY ALSO LIKE THESE BOOKS
Aerospace Propulsion (hb)2013 by Lee
Instrument Flying Handbook (pb) 2013 by .
SameCategoryBooks
  BOOKS OF THE SAME CATEGORY
Fundamentals Of Flight 2e 2004
Rocket Dynamics And Space Flight (pb)2008
Aircraft Performance: Theory And Practice (pb)2000
Flight Dynamics Principles 2e(pb)2010
Aircraft Instruments 2e(pb)2009
Applied Hydro-and Aeromechanics (pb)
Basic Wing And Airfoil Theory (pb) 2009
Disaster Management (pb) 2016
Introduction To Avionics (pb)2010
Moder Flight Dynamics (pb)2011
ALL BOOKS OF THE SAME CATEGORY
SameAuthorBooks
Session Order View Right Pane LeftCategory
ENGINEERING
AERONAUTICAL ENGINEERING
. Aeronautical Engineering
ARCHITECTURE
. Architecture
AUTOMOBILE
. Automobile
CHEMICAL ENGINEERING
. Chemical Engineering
CIVIL ENGINEERING
. Civil Engineering
DESIGN & GRAPHIC ART
. Design And Graphic Art
ELECTRICAL ENGINEERING
. Electrical Engineering
ELECTRONICS
. Electronics
ENGINEERING
. Engineering
GENERAL REFERENCE
. General Reference
INDUSTRIAL / MANUFACTURING ENGINEERING
. Industrial / Manufacturing Engineering
MATHEMATICS
. Mathematics
MECHANICAL ENGINEERING
. Mechanical Engineering
PHYSICS
. Physics
TEXTILE
. Textile
Untitled Document
PARAMOUNT'S MEDICAL
PARAMOUNT'S GENERAL
PARAMOUNT'S SOCIAL SCIENCE
PARAMOUNT'S CHILDREN
PARAMOUNT'S ENGINEERING

BOOKS OF SUBSTANCE
DAWN BOOKS & AUTHORS)

Footer
Paramount Books (Pvt) Ltd.
Copyright © 2012-2017
Facebook Paramount Books Twitter ParamountB
BRANCHES CUSTOMER SUPPORT QUICK LINKS
Abbotabad Site Map Quotation Request
Faisalabad FAQ / Help Refer to Friend
Hyderabad Contact Us How to Pay
Islamabad About Us Feedback
Karachi
Lahore
Peshawar    
  14794