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AISE COMMUNICATE! 13e (pb) 2010
Author: VERDERBER
ISBN: 9780495901723
Year: 2010
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 13
Format: Paperback
Language: English
Pages: 464
 ABOUT THE TITLE
Continually praised by reviewers for its clear and concise writing style, this ground breaking and market-leading fundamentals of communication text focuses students on skill building and competency orientation. The authors provide lively contemporary examples to ground theory, to increase comprehension, and to help students become skillful communicators. COMMUNICATE! International Edition encourages active learning through well-designed skill-building activities, video scenarios, ethics cases, speech action-step exercises, and sample speeches. With co-author Deanna Sellnow joining the author team, the Thirteenth Edition of COMMUNICATE! incorporates important theoretical updates in the field and reflects issues and interests of today's college students

By: Rudolph F. Verderber, Deanna D. Sellnow Kathleen S. Verderber


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