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  SPECIFICATION
AISE INTRODUCTION TO MARKETING 11e(pb)2010
Author: MCDANIEL
ISBN: 9780538754873
Year: 2010
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 11
Format: Paperback
Language: English
Pages: 804
 ABOUT THE TITLE
With its engaging presentation of concepts, "Introduction to Marketing, 11e, International Edition", will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's "Introduction to Marketing, 11e, International Edition", will have students saying, 'Now that's marketing'.

By (author) Carl McDaniel, Joseph F. Hair, Charles W. Lamb

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