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AISE PRINCIPLES OF CONTEMPORARY MARKETING 15e (pb) 2011
Author: DAVID KURTZ
ISBN: 9780538481779
Year: 2011
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 15
Format: Paperback
Language: English
Pages: 832
 ABOUT THE TITLE
"Principles of Contemporary Marketing, 15th Edition, International Edition" has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, "Principles of Contemporary Marketing, 15th Edition, International Edition" remains in a class by itself.

By Louis E. Boone, David Kurtz

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