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AISE STRATEGIC MANAGEMENT FUNDAMENTALS 5e (pb) 2009
Author: JOHN
ISBN: 9780538754934
Year: 2009
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: STRATEGIC MANAGEMENT
Edition: 5
Format: Paperback
Language: English
Pages: 250
 ABOUT THE TITLE
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 TABLE OF CONTENTS
1. What is Strategic Management.
2. Environmental Analysis.
3. Internal Resources & Capabilities.
4. Mission Vision & Strategic Direction.
5. Strategy at the Business-Level.
6. Strategy at the Corporate-Level.
7. Leadership & Implementation.
8. Control and Structural Organization.
Appendix: Preparing a Strategic Analysis.
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