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  SPECIFICATION
BUSINESS RESEARCH METHODS, 12e (pb) 2019
Author: DONALD COOPER
ISBN: 9789353161194
Year: 2018
Publisher: MCGRAW-HILL EDU (INDIA) PVT LTD.
Category: BUSINESS STUDIES
Edition: 12
Format: Paperback
Language: English
Pages: 896
 ABOUT THE TITLE
We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc.

Authors Donald R Cooper
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