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 SPECIFICATION
CAMBRIDGE IGCSE® BUSINESS STUDIES, 4e (WITH CD) (pb) 2013
Author: BORRINGTON
ISBN: 9781444198065
Year: 2013
Publisher: HODDER EDUCATION (UK)
Category: BUSINESS  >-- BUSINESS STUDIES  >-- BUSINESS STUDIES Untitled Document
Edition: 4
Format: Paperback
Language: English
Pages: 355
Level IGCSE
Type School Textbook
 ABOUT THE TITLE
Provide a true international perspective with relevant, up-to-date case studies and a free Student's CD in this new edition of the market leading text.

This title has been written for the revised Cambridge IGCSE (0450) and Cambridge O Level Business Studies (7115) syllabuses, for first teaching from 2013.

· Reinforces understanding through a variety of activities and discussion points
· Provides examination preparation with revisions questions and summaries throughout
· Written in accessible language, but with plenty of detail for top-grade students

We are working with Cambridge International Examinations to gain endorsement for this title.

Author: Karen Borrington, Peter Stimpson
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 TABLE OF CONTENTS
Introduction
Section 1 Understanding business activity
Business activity
Classification of businesses
Enterprise, business growth and size
Types of business organisation
Business objectives and stakeholder objectives
Case study (Paper 2 style)
Section 2 People in business
Motivating workers
Organisation and management
Recruitment, selection and training of employees
Internal and external communication
Case study (Paper 2 style)
Section 3 Marketing
Marketing, competition and the customer
Market research
The marketing mix: product
The marketing mix: price
The marketing mix: promotion and technology
The marketing mix: place
Marketing strategy
Case study (Paper 2 style)
Section 4 Operation management
Production of goods and services
Costs, scale of production and break-even analysis
Achieving quality production
Location decisions
Case study (Paper 2 style)
Section 5 Financial information and decisions
Business finance: needs and sources
Cash-flow forecasting and working capital
Income statements
Balance sheets
Analysis of accounts
Case study (Paper 2 style)
Section 6 External influences on business acitivy
Government economic objectives and policies
Environmental and ethical issues
Business and the international economy
Case study (Paper 2 style)
Index
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