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  SPECIFICATION
CAMBRIDGE IGCSE® BUSINESS STUDIES (pb)
Author: NUTTALL
ISBN: 9780521696463
Year: 2009
Publisher: CAMBRIDGE UNIVERSITY PRESS (INDIA)
Category: BUSINESS STUDIES
Series: CAMBRIDGE INTERNATIONAL IGCSE
Edition: 1
Format: Paperback
Language: English
Pages: 318
Level IGCSE
Type School Reference
 ABOUT THE TITLE
Written to cover the IGCSE syllabus, Business Studies: IGCSE is divided into five sections, which are in turn divided into units that provide convenient and flexible areas of learning. Each unit has a brief introduction followed by a business-in-context section and questions designed to help student
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 TABLE OF CONTENTS
1.The nature and purpose of economic activity; 2.What is business all about?; 3.What part does the state play?; 4.How is business organised?; 5. Is size important?; 6.Sole traders and partnerships; 7.Limited companies; 8. Other types of business organisation; 9.Is there a best type of business?; 10.Where does the money come from?; 11.How much does it cost?; 12.Accounting for success; 13.What do the accounts mean?; 14.How do forecasts help decision-making?; 15.Structuring for growth; 16.Is it worth the risk?; 17.Letting people know; 18. Why do people work?; 19.Workgroups and managers; 20.Working together; 21.how do businesses find the right employees?; 22.What is marketing?; 23.What do customers want?; 24.Handling information; 25.What product?; 26.How much is it?; 27.How do businesses attract customers?; 28.How does the customer get the product?; 29.Marketing, planning and strategy; 30.How are goods produced?; 31.Where should a business locate?; 32.Government and the economy; 33. The social costs and benefits of business activity; 34.Business and the State;
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