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Cambridge Igcse® Business Studies (pb) by Nuttall
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  SPECIFICATION
CAMBRIDGE IGCSE® BUSINESS STUDIES (pb) 2007
Author: CHRIS J. NUTTALL
ISBN: 9780521750950
Year: 2007
Publisher: CAMBRIDGE UNIVERSITY PRESS
Category: BUSINESS STUDIES
Series: CAMBRIDGE INTERNATIONAL EXAMINATIONS
Edition: 1
Format: Paperback
Language: English
Pages: 320
Level IGCSE
Type School Textbook
 ABOUT THE TITLE
Written to cover the IGCSE syllabus Business Studies: IGCSE is divided into five sections which are in turn divided into units that provide convenient and flexible areas of learning. Each unit has a brief introduction followed by a business-in-context section and questions designed to help students understand the implications of the topic. Each unit contains definitions of key terms and ends with a summary of the topic covered. Author: Chris J. Nuttall
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 TABLE OF CONTENTS
1. The nature and purpose of economic activity
2. What is business all about?
3. What part does the state play?
4. How is business organised?
5. Is size important?
6. Sole traders and partnerships
7. Limited companies
8. Other types of business organisation
9. Is there a best type of business?
10. Where does the money come from?
11. How much does it cost?
12. Accounting for success
13. What do the accounts mean?
14. How do forecasts help decision-making?
15. Structuring for growth
16. Is it worth the risk?
17. Letting people know
18. Why do people work?
19. Workgroups and managers
20. Working together
21. how do businesses find the right employees?
22. What is marketing?
23. What do customers want?
24. Handling information
25. What product?
26. How much is it?
27. How do businesses attract customers?
28. How does the customer get the product?
29. Marketing, planning and strategy
30. How are goods produced?
31. Where should a business locate?
32. Government and the economy
33. The social costs and benefits of business activity
34. Business and the State i8
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