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Entrepreneurship Development And Small Business Enterprise (pb)2009 by Charantimath
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ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS ENTERPRISES 3e (pb) 2018
Author: POORNIMA M. CHARANTIMATH
ISBN: 9789353066260
Year: 2019
Publisher: PEARSON EDUCATION ASIA
Category: ADMINISTRATION / ENTERPRINUERS
Edition: 3
Format: Paperback
Language: English
Pages: 432
 ABOUT THE TITLE
The revised and updated Third edition of Entrepreneurship Development and Small Business. Enterprises discusses how entrepreneurs can successfully manage their ventures in a highly dynamic and challenging environment. This book prepares students for life outside the classroom through case studies drawn from diverse sectors, profiles of successful entrepreneurs, and projects that promote analysis and decision making.

Table of Content
1 Entrepreneurship
2 Entrepreneurial Development and Training
3 Women Entrepreneurs
4 Family Business
5 Micro, Small, and Medium Enterprises
6 Identification of Business Opportunities
7 Business Plans
8 Project Management and Financing
9 Institutions Supporting Business Enterprises
10 Business Organizations and Business Laws
11 Preventing Sickness in Enterprises
12 Financial Management in Enterprises
13 Operations and Human Resource Management in Enterprises
14 Managing Marketing and Growth in Enterprises

Salient Features
Thorough coverage of the conceptual framework of entrepreneurship development and casual and effectual entrepreneurship.
Each chapter begins with a picture serve as ice-breakers and narrate the key concepts of the chapter through a powerful story around an entrepreneur or company for better understanding of the chapter.
New end-of-chapter activities and projects designed to promote effectual reasoning.
Fourteen end-of-chapter case studies drawn from diverse sectors reflect current thinking and practice in the Indian context.
Each chapter contains several boxes that highlight the latest developments, interesting stories and quotes of the entrepreneurs mentioned in the beginning of the chapter.
The manufacturing and service sectors have been covered in greater detail by showcasing real-world examples and case studies from Indian and global enterprises.
Online supplement consisting of instructors' manual and PowerPoint lecture slides to support interactive training and teaching.



Author: Poornima M Charantimath
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