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ENTREPRENEURSHIP: A SMALL BUSINESS APPROACH, 1e(pb)2015
Author: BAMFORD
ISBN: 9789339221584
Year: 2015
Publisher: MCGRAW-HILL EDU (INDIA) PVT LTD.
Category: ADMINISTRATION / ENTERPRINUERS
Edition: 1
Format: Paperback
Language: English
Pages: 368
 ABOUT THE TITLE
Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research, Entrepreneurship provides students with the necessary foundation to design, start, and manage a small business.

Authors: Charles E Bamford, Garry D. Bruton
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 TABLE OF CONTENTS
Part 1: Laying the Groundwork for Small Business
One: Introduction
Two: Individuals and Small Business Start-Ups
Three: Business Idea Generation and Initial Evaluation Part 2: Due Diligence on The Business Idea
Four: External Analysis
Five: Business Mission and Strategy
Six: Analyzing Cash Flow and Other Financial Information Part 3: Establishing the Business
Seven: Establishing the Legal Foundation
Eight: Establishing Operations
Nine: Financing and Accounting Part 4: Building the Business
Ten: Human Resource Management
Eleven: Marketing
Twelve: Financial Analysis Part 5: Other Issues
Thirteen: Exit/Harvest/Turnaround
Fourteen: Franchising and Purchasing an Existing Business
Appendix
Glossary
References
Credits Index
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