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  SPECIFICATION
FIRST TIME SALES MANAGER, THE (pb)2008
Author: JEREMY G. THORN
ISBN: 8184081383
Year: 2008
Publisher: INDIANA PUBLISHING HOUSE
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 1
Format: Paperback
Language: English
Pages: 226
 ABOUT THE TITLE
This is a thoroughly updated new edition of a well used and popular book. Sales manager are trained not born. The book is designed to meet that training need. Written for those about to take on new responsibilities perhaps as a first major career step it will also help existing managers who seek to extend their role and performance.
The first time Sales Manager deals with a range of topics including:
* Managing not selling the differences between sales management and selling dealing with bosses colleagues and staff administration computers and sales planning.
* What a sales manager does and how to do it well:
Interviewing training leadership motivating controls reports and records monitoring the competition and business planning.
* Marketing and strategic direction: basic marketing principles pricing product development packaging promotions exhibitions.
* How to handle problems: personal ethical legal. The range is wide. The book is fully supported with check-sheets working documents and useful exercises.
AUTHOR:
JEREMY G THORN
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