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  SPECIFICATION
FREE PUBLICITY FOR YOUR BUSINESS IN A WEEK: (pb)2002
Author: GUY CLAPPERTON
ISBN: 0340858273
Year: 2002
Publisher: HODDER & STOUGHTON
Category: MARKETING & SALES/ CUSTOMER CARE
Series: IN A WEEK
Edition: 1
Format: Paperback
Language: English
 ABOUT THE TITLE
Written from an insider's perspective, this book is aimed principally at small business managers and sole traders who wish to use the media to get attention for their business without spending vast sums of money on unnecessary PR agencies.
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 TABLE OF CONTENTS
1 - Sunday: Managing expectations-what are your objectives? 2 - Monday: Who are all these people? Targeting the right people in the media; 3 - Tuesday: Structuring your press release; 4 - Wednesday: The follow up call-handling journalists and press events; 5 - Thursday: Sustaining press contact and what to do if you are misinterpreted; 6 - Friday: Free public relations-other ideas to get your business noticed; 7 - Saturday: Final round-up- top ten mistakes and how to avoid them
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