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  SPECIFICATION
INTERNATIONAL MARKETING AND EXPORT MANAGEMENT 5e(pb)2006
Author: GERALD ALAUM
ISBN: 9788177589689
Year: 2006
Publisher: PEARSON EDUCATION ASIA
Category: MANAGEMENT
Edition: 5
Format: Paperback
Language: English
 ABOUT THE TITLE
This book comprehensively covers both international marketing and export management. There is a focus on marketing decisions and management processes involved in exporting and not simply a how to treatment of technical export details. The 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising.
AUTHOR:
Gerald Albaum / Edwin Duerr and Jesper Strandskov
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