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Introduction To Mass Communication Theory 5e(pb)2012 by Baran
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MASS COMMUNICATION THEORY: FOUNDATION FERMENT AND FUTURE (WITH INFOTRAC®) (WADSWORTH SERIES IN MASS COMMUNICATION AND JOURNALISM 4e (pb) 2005
Author: STANLEY J. BARAN
ISBN: 9780534637972
Year: 2005
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 4
Format: Paperback
Language: English
Pages: 432
 ABOUT THE TITLE
Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it's loaded with study tools, it will help you succeed on exams and in the course.

Author: Stanley J. Baran
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