Paramount Books PVT Ltd.
Home About us Contact us FAQ/ Help How to Pay How to Order Online Customer Feedback
Untitled Document
 OUR PUBLICATIONS NEW ARRIVALS BESTSELLER TOP BOOKS DISCOUNT OFFERS QUOTATION REQUEST REFER TO A FRIEND
Search Item
LOGIN / REGISTER
ADVANCE SEARCH
                         SEARCH     
Untitled Document
SUMMER READING PROGRAM
NEW ARRIVALS
AMAZING OFFER
CATEGORIES
BUSINESS
CHILDREN BOOKS
COMPUTER SCIENCE
ENGINEERING
GENERAL INTEREST
MEDICAL BOOKS
SCIENCE
SOCIAL SCIENCES
LOOK FOR MORE
  AUTHORS
  PUBLISHERS
  SERIES
  SUMMER READING PROGRAM
  SPECIAL DISCOUNT
CATALOGUES
  PARAMOUNT GENERAL 2019
  PRE-PRIMARY & PRIMARY 2019
  SECONDARY 2019
  MEDICAL BOOKS 2019
Untitled Document
Special Offer
Untitled Document
Untitled Document Untitled Document Untitled Document Untitled Document Untitled Document
FREE NEWSLETTER
Join our mailing list to receive newsletter
Your Selected Book  








SimilarAuthorItemsAuthor
 RECOMMENDED
Introduction To Mass Communication Theory 5e(pb)2012 by Baran
Introduction To Mass Communication: Media Literacy And Culture (with Powerweb) 4e(pb)2007 by Baran
Introduction To Mass Communication: Media Literacy And Culture Dvd-rom Updated 5e(pb)2010 by Baran
Mass Communication Theory: Foundation Ferment And Future (with Infotracā®) (wadsworth Series In Mass Communication And Journalism 4e (pb) 2005 by Baran
Mass Communication Theory: Foundations, Ferment And Future 4e(pb)2007 by Baran
Viewed:  134      
Untitled Document
 PRICE INFORMATION
 List Price: USD 63.01  
 Price: PKR 10,411.00 You Pay:
 You Save: PKR 1041.1 PKR 9,370.00

Note: The prices here are applicable only for our Retail customers in Pakistan.
 
 
ISBNSpecification
  SPECIFICATION
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE 6e(pb)2012
Author: STANLEY J. BARAN
ISBN: 9780495902904
Year: 2012
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 6
Format: Paperback
Language: English
Pages: 456
 ABOUT THE TITLE
Mass Communication Theory: Foundation, Ferment, And Future, International Edition introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

Introduces you to classical mass communication theories and explains the media literacy movement in terms you can understand.

Author: Stanley J. Baran, Dennis K. Davis
Untitled Document
 TABLE OF CONTENTS
SECTION I: INTRODUCTION TO MASS COMMUNICATION THEORY 1.
1. Understanding and Evaluating Mass Communication Theory 3.
2. Four Eras of Mass Communication Theory.
SECTION II: THE ERA OF MASS SOCIETY AND MASS CULTURE.
3. The Rise of Media Industries and Mass Society Theory.
4. The Rise of Media Theory in the Age of Propaganda.
5. Normative Theories Of Mass Communication.
SECTION III: FROM LIMITED-EFFECTS TO CRITICAL CULTURAL THEORIES: FERMENT IN THE FIELD.
6. The Rise of Limited-Effects Theory.
7. Moving Beyond Limited Effects: Focus on Functionalism and Children.
8. The Emergence Of Critical And Cultural Theories Of Mass Communication.
SECTION IV: CONTEMPORARY MASS COMMUNICATION THEORY: FROM ACTIVE-AUDIENCE TO MEANING-MAKING THEORIES.
9. Audience Theories: Uses, Reception, and Effects.
10. Media and Society: The Role of Media in the Social World.
11. Media and Culture Theories: Meaning-Making in the Social World.
12. Afterword: The Future of Media Theory and Research. References. Index.
SimilarItems
 YOU MAY ALSO LIKE THESE BOOKS
Advertising Promotion And Mass Media (pb)2008 by Prakash
Critical Issues In Communication: Looking Inward For Answers (hb)2001 by Melkote
Drugs And Media: New Perspectives On Communication, Consumption, And Consciousness (pb)2012 by Macdougall
Dynamics Of Mass Communication Media In The Digital Age With Media World Dvd-rom, The 10e(pb)2010 by Dominick
Encyclopaedic Dictionary Of Journalism And Mass Communication (3 Vol Set) (hb)2003 by Ravindran

Enter The World Of Mass Media: Print Media, Television, Internet, Radio (pb)2009 by Roy
Intellectual Property Rights And Communication In Asia: Conflicting Traditions (hb)2006 by Dang
International Radio Journalism (communication And Society) (pb)1998 by Crook
Introducing Mass Communication 2e( Pb)1989 by Gamble
Introduction To Mass Communication Theory 5e(pb)2012 by Baran

Introduction To Mass Communication: Media Literacy And Culture (with Powerweb) 4e(pb)2007 by Baran
Introduction To Mass Communication: Media Literacy And Culture Dvd-rom Updated 5e(pb)2010 by Baran
John Fiske Collection: Introduction To Communication Studies, The 3e(pb)2010 by Fiske
Library Science Education And Mass Communication (hb)2010 by Kapoor
Mass Communication Theory: Foundation Ferment And Future (with Infotracā®) (wadsworth Series In Mass Communication And Journalism 4e (pb) 2005 by Baran

Mass Communication Theory: Foundations, Ferment And Future 4e(pb)2007 by Baran
Mass Communication: Concept Case Approach 1e (pb) by Kwadwo
Mass Communication: Principles And Concepts (pb)2010 by Hasan
Mass Communication: Principles And Concepts, 2e (pb) 2019 by Seema
Mass Media And Contemporary Social Issues (hb)2010 by Sikka

SameCategoryBooks
  BOOKS OF THE SAME CATEGORY
Media And Everyday Life (pb) 2017
News Writing 2e(pb)2013
How To Do Media And Cultural Studies 2e (pb) 2012
Whose News?: The Media And Women''s Issues 2e(pb)2006
Media Of Mass Communication, The 11e(pb)2012
Views: Your And Mine (pb)2005
Telecommunications Reform In India (hb)2003
Media Talk: Conversation Analysis And The Study Of Broadcasting (pb)2010
Online Journalism Ethics: Traditions And Transitions (pb)
Media In Your Life: An Introduction To Mass Communication, The 3e(pb)2006
ALL BOOKS OF THE SAME CATEGORY
SameAuthorBooks
  BOOKS OF THE SAME AUTHOR (Last Name)
Mass Communication Theory: Foundations, Ferment And Future 4e(pb)2007
Introduction To Mass Communication Theory 5e(pb)2012
Mass Communication Theory: Foundation Ferment And Future (with Infotracā®) (wadsworth Series In Mass Communication And Journalism 4e (pb) 2005
Introduction To Mass Communication: Media Literacy And Culture Dvd-rom Updated 5e(pb)2010
Introduction To Mass Communication: Media Literacy And Culture (with Powerweb) 4e(pb)2007
  ALL BOOKS OF THE SAME AUTHOR  
Session Order View Right Pane LeftCategory
SOCIAL SCIENCES
ANTHROPOLOGY
. Anthropology
ART / ARCHEOLOGY
. Art / Archeology
BUSINESS & PROFESSIONS
. Business And Professions
EDUCATION
. Education
JOURNALISM / MASS COMMUNICATION/ MEDIA
. Journalism / Mass Communication/ Media
LAW / JUSTICE & LAW ENFORCEMENT
. Law / Justice And Law Enforcement
SOCIAL SCIENCES
. Social Sciences
SOCIOLOGY
. Sociology
Untitled Document
PARAMOUNT'S MEDICAL
PARAMOUNT'S GENERAL
PARAMOUNT'S SOCIAL SCIENCE
PARAMOUNT'S CHILDREN
PARAMOUNT'S ENGINEERING
PARAMOUNT'S BUSINESS
Footer
Paramount Books (Pvt) Ltd.
Copyright © 2012-2019  
Facebook Paramount Books Twitter ParamountB
WhatsApp 0333-3821278
BRANCHES CUSTOMER SUPPORT QUICK LINKS
Abbotabad Site Map Quotation Request
Faisalabad FAQ / Help Refer to Friend
Hyderabad Contact Us How to Pay
Islamabad About Us Feedback
Karachi
Lahore
Peshawar    
  45648