Paramount Books PVT Ltd.
Home About us Contact us FAQ/ Help How to Pay How to Order Online Customer Feedback
Untitled Document
 OUR PUBLICATIONS NEW ARRIVALS BESTSELLER TOP BOOKS DISCOUNT OFFERS QUOTATION REQUEST REFER TO A FRIEND
Search Item
LOGIN / REGISTER
ADVANCE SEARCH
                         SEARCH     
Untitled Document
CAMBRIDGE READING ADVENTURES
NEW ARRIVALS CHILDREN BOOKS)
AMAZING OFFER
CATEGORIES
BUSINESS
CHILDREN BOOKS
COMPUTER SCIENCE
ENGINEERING
GENERAL INTEREST
MEDICAL BOOKS
SCIENCE
SOCIAL SCIENCES
LOOK FOR MORE
  AUTHORS
  PUBLISHERS
  SERIES
  SUMMER READING PROGRAM
  SPECIAL DISCOUNT
CATALOGUES
  PARAMOUNT GENERAL 2019
  PRE-PRIMARY & PRIMARY 2019
  SECONDARY 2019
  MEDICAL BOOKS 2020
Untitled Document
Special Offer
Untitled Document
Untitled Document Untitled Document Untitled Document Untitled Document Untitled Document
FREE NEWSLETTER
Join our mailing list to receive newsletter
Your Selected Book  








SimilarAuthorItemsAuthor
Viewed:  68      
Untitled Document
 PRICE INFORMATION
 List Price: USD 4.52  
 Price: PKR 846.00 You Pay:
 You Save: PKR 84.55 PKR 761.00

Note: The prices here are applicable only for our Retail customers in Pakistan.
 
 
ISBNSpecification
  SPECIFICATION
MASS COMMUNICATION: CONCEPT CASE APPROACH 1e (pb)
Author: ANOKWA KWADWO
ISBN: 9788131506516
Year: 2008
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 1
Format: Paperback
Language: English
Pages: 228
 ABOUT THE TITLE
This edited volume of 16 readings is a collection of works from the foremost scholars of international communication. Divided into seven parts, the text is comprehensive in its coverage, including perspectives on issues and topics such as press freedom, propaganda, gatekeeping, colonialism and mass media development, globalization, cultural concerns, and diffusion.

Features
*Current readings offer new insight into important and enduring concepts.

*Part-opening text offers introductions to selections covered under each topic and encourages students to make the connections that tie the various articles together.

*Includes broad scope of coverage and offers a variety of approaches and methodologies.

Author: Anokwa Kwadwo
Untitled Document
 TABLE OF CONTENTS
Part I: Introduction.
1. International Mass Communication from the Tower of Babel to the Babel Fish by Kwadwo Anokwa, Carolyn A. Lin, and Michael B. Salwen.
Part I: PRESS FREEDOM.
2. Press Freedom in Europe by Robert G. Picard.
3. Freedom of the Press in the Eyes of the Dragon: A Matter of Chinese Relativism and Pragmatism by Tsan-Kuo Chang and Zixue Tai.
Part II: PROPAGANDA.
4. Propaganda in recent Spanish and French Referendum Campaigns: An Analysis of Propaganda Techniques by Antonio V. Menéndez Alarcón.
5. U.S.-Cuba Propaganda Wars: The Case of Television Marti by John Spicer Nichols.
Part III: GATEKEEPING.
6. Waters of Death in Central America: News Values and Myth by Jack Lule.
7. Social and Institutional Influences on News Values and Routines in Brazil: From Military Rule to Democracy by Heloiza Herscovitz.
Part IV: COLONIALISM AND MASS MEDIA DEVELOPMENT.
8. Development Communication in Africa: Concepts and Case Studies by William W. Neher.
9. Dateline Addis Ababa-Our Special Correspondent Evelyn Waugh Reports War Preparations with Italy, Vivid Colonial Discourse Used by Michael B. Salwen.
Part V: GLOBALIZATION.
10. The Americanization of Global Film by David J. Atkin.
11. International Advertising and Global Consumer Culture by Katherine T. Frith.
12. Globalization and Media Development in Asia's Four Tigers- Singapore, Hong Kong, Taiwan, and South Korea by Penghwa Ang, Joseph Man Chan, Junhao Hong, and Jae-won Lee.
Part VI: CULTURAL CONCERNS.
13. Globalization, Media Imperialism, and Dependency as Communication Frameworks by Joseph D. Straubhaar.
14. The Impact of the Electronic Media on the Arab World by Douglas A. Boyd.
Part VII: DIFFUSION.
15. Technology Diffusion and the Global Village by Everett M. Rogers.
16. The Changing Shape of Global Telecommunications by Joseph N. Pelton.
SimilarItems
 YOU MAY ALSO LIKE THESE BOOKS
Advertising Promotion And Mass Media (pb)2008 by Prakash
Critical Issues In Communication: Looking Inward For Answers (hb)2001 by Melkote
Dynamics Of Mass Communication Media In The Digital Age With Media World Dvd-rom, The 10e(pb)2010 by Dominick
Encyclopaedic Dictionary Of Journalism And Mass Communication (3 Vol Set) (hb)2003 by Ravindran
Enter The World Of Mass Media: Print Media, Television, Internet, Radio (pb)2009 by Roy

Introducing Mass Communication 2e( Pb)1989 by Gamble
Introduction To Mass Communication Theory 5e(pb)2012 by Baran
Introduction To Mass Communication: Media Literacy And Culture (with Powerweb) 4e(pb)2007 by Baran
Introduction To Mass Communication: Media Literacy And Culture Dvd-rom Updated 5e(pb)2010 by Baran
Key Concepts In Journalism Studies (pb)2006 by Franklin

Mass Communication Theory: Foundation Ferment And Future (with Infotracâ®) (wadsworth Series In Mass Communication And Journalism 4e (pb) 2005 by Baran
Mass Communication Theory: Foundations, Ferment And Future 4e(pb)2007 by Baran
Mass Communication Theory: Foundations, Ferment, And Future 6e(pb)2012 by Baran
Mass Communication: Principles And Concepts (pb)2010 by Hasan
Mass Communication: Principles And Concepts, 2e (pb) 2019 by Seema

Mass Media And Contemporary Social Issues (hb)2010 by Sikka
Mass Media Laws And Regulations In India 2e(pb)2000 by Lyer
Mass Media Rescarch 7e(pb)2005 by Wimmer
Mass Media Research: An Introduction, 10e (pb) 2014 by Wimmer
Mcquail''s Mass Communication Theory 6e(pb)2010 by Mcquail

SameCategoryBooks
  BOOKS OF THE SAME CATEGORY
Media And Everyday Life (pb) 2017
Media Of Mass Communication, The 11e(pb)2012
The Screen Media Reader: Culture, Theory, Practice(pb) 2017
Gulf War: A Day-by-day Chronicle, The (hb)1991
Media Representation And The Global Imagination (pb)2012
Telecommunications Reform In India (hb)2003
Online Journalism Ethics: Traditions And Transitions (pb)
Mass Media Rescarch 7e(pb)2005
Mass Media Laws And Regulations In India 2e(pb)2000
Media Studies: An Introduction (hb)2009
ALL BOOKS OF THE SAME CATEGORY
SameAuthorBooks
Session Order View Right Pane LeftCategory
SOCIAL SCIENCES
ANTHROPOLOGY
. Anthropology
ART / ARCHEOLOGY
. Art / Archeology
BUSINESS & PROFESSIONS
. Business And Professions
EDUCATION
. Education
JOURNALISM / MASS COMMUNICATION/ MEDIA
. Journalism / Mass Communication/ Media
LAW / JUSTICE & LAW ENFORCEMENT
. Law / Justice And Law Enforcement
SOCIAL SCIENCES
. Social Sciences
SOCIOLOGY
. Sociology
Untitled Document
PARAMOUNT'S MEDICAL
PARAMOUNT'S GENERAL
PARAMOUNT'S SOCIAL SCIENCE
PARAMOUNT'S CHILDREN
PARAMOUNT'S ENGINEERING
PARAMOUNT'S BUSINESS
Footer
Paramount Books (Pvt) Ltd.
Copyright © 2012-2019  
Facebook Paramount Books Twitter ParamountB
WhatsApp 0333-3821278
BRANCHES CUSTOMER SUPPORT QUICK LINKS
Abbotabad Site Map Quotation Request
Faisalabad FAQ / Help Refer to Friend
Hyderabad Contact Us How to Pay
Islamabad About Us Feedback
Karachi
Lahore
Peshawar    
  40829