Paramount Books PVT Ltd.
Untitled Document
HOME  OUR PUBLICATIONS NEW ARRIVALS BESTSELLER TOP BOOKS DISCOUNT OFFERS SPECIAL DISCOUNT
Search Item
LOGIN / REGISTER ADVANCE SEARCH
                SEARCH     
Untitled Document
199 /- BOOKS BUNDLE OFFER 99 /- BOOKS SPECIAL OFFER
Untitled Document
CATEGORIES
BUSINESS
CHILDREN BOOKS
COMPUTER SCIENCE
ENGINEERING
GENERAL INTEREST
MEDICAL BOOKS
SCIENCE
SOCIAL SCIENCES
LOOK FOR MORE
  AUTHORS
  PUBLISHERS
  SERIES
  SPRING READING PROGRAM
CATALOGUES
  PARAMOUNT GENERAL 2019
  PRE-PRIMARY & PRIMARY 2020
  SECONDARY 2020
  MEDICAL BOOKS 2020
  HODDER INTERNATIONAL BACCALAUREATE 2020
  HODDER CAMBRIDGE ASSESSMENT INTERNATIONAL 2020
  HELLO WORLD KIDS
  PARAMOUNT VIRTUAL ACTIVE LEARNING
Untitled Document
Untitled Document Untitled Document Untitled Document Untitled Document Untitled Document
NEWSLETTER
Join our mailing list to receive newsletter
Your Selected Book  




SimilarAuthorItemsAuthor
Viewed:  121      
Untitled Document
 PRICE INFORMATION
 List Price: USD 4.52  
 Price: PKR 899.00 You Pay:
 You Save: PKR 89.87 PKR 809.00

Note: The prices here are applicable only for our Retail customers in Pakistan.
 
 
ISBNSpecification
  SPECIFICATION
MASS COMMUNICATION: CONCEPT CASE APPROACH 1e (pb)
Author: ANOKWA KWADWO
ISBN: 9788131506516
Year: 2008
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 1
Format: Paperback
Language: English
Pages: 228
 ABOUT THE TITLE
This edited volume of 16 readings is a collection of works from the foremost scholars of international communication. Divided into seven parts, the text is comprehensive in its coverage, including perspectives on issues and topics such as press freedom, propaganda, gatekeeping, colonialism and mass media development, globalization, cultural concerns, and diffusion.

Features
*Current readings offer new insight into important and enduring concepts.

*Part-opening text offers introductions to selections covered under each topic and encourages students to make the connections that tie the various articles together.

*Includes broad scope of coverage and offers a variety of approaches and methodologies.

Author: Anokwa Kwadwo
Untitled Document
 TABLE OF CONTENTS
Part I: Introduction.
1. International Mass Communication from the Tower of Babel to the Babel Fish by Kwadwo Anokwa, Carolyn A. Lin, and Michael B. Salwen.
Part I: PRESS FREEDOM.
2. Press Freedom in Europe by Robert G. Picard.
3. Freedom of the Press in the Eyes of the Dragon: A Matter of Chinese Relativism and Pragmatism by Tsan-Kuo Chang and Zixue Tai.
Part II: PROPAGANDA.
4. Propaganda in recent Spanish and French Referendum Campaigns: An Analysis of Propaganda Techniques by Antonio V. Menéndez Alarcón.
5. U.S.-Cuba Propaganda Wars: The Case of Television Marti by John Spicer Nichols.
Part III: GATEKEEPING.
6. Waters of Death in Central America: News Values and Myth by Jack Lule.
7. Social and Institutional Influences on News Values and Routines in Brazil: From Military Rule to Democracy by Heloiza Herscovitz.
Part IV: COLONIALISM AND MASS MEDIA DEVELOPMENT.
8. Development Communication in Africa: Concepts and Case Studies by William W. Neher.
9. Dateline Addis Ababa-Our Special Correspondent Evelyn Waugh Reports War Preparations with Italy, Vivid Colonial Discourse Used by Michael B. Salwen.
Part V: GLOBALIZATION.
10. The Americanization of Global Film by David J. Atkin.
11. International Advertising and Global Consumer Culture by Katherine T. Frith.
12. Globalization and Media Development in Asia's Four Tigers- Singapore, Hong Kong, Taiwan, and South Korea by Penghwa Ang, Joseph Man Chan, Junhao Hong, and Jae-won Lee.
Part VI: CULTURAL CONCERNS.
13. Globalization, Media Imperialism, and Dependency as Communication Frameworks by Joseph D. Straubhaar.
14. The Impact of the Electronic Media on the Arab World by Douglas A. Boyd.
Part VII: DIFFUSION.
15. Technology Diffusion and the Global Village by Everett M. Rogers.
16. The Changing Shape of Global Telecommunications by Joseph N. Pelton.
SameCategoryBooks
  BOOKS OF THE SAME CATEGORY
Media And Everyday Life (pb)2017
Whose News?: The Media And Women''s Issues 2e(pb)2006
Online Journalism Ethics: Traditions And Transitions (pb)
Language Of Crime And Deviance (pb)2011
Journalist''s Guide To Media Law, The 3e(pb)2008
Secrets Of Proshow Experts: The Off Gde Creatg Shw Proshow 5
Understanding News Media (pb)2006
Domesticating The Airwaves (pb)2012
Critical Issues In Communication (hb)2001
Shadow Economies Of Cinema (pb)2012
ALL BOOKS OF THE SAME CATEGORY
SameAuthorBooks
Session Order View Right Pane LeftCategory
  SOCIAL SCIENCES
  ANTHROPOLOGY
  ART / ARCHEOLOGY
  BUSINESS & PROFESSIONS
  EDUCATION
  JOURNALISM / MASS COMMUNICATION/ MEDIA
  LAW / JUSTICE & LAW ENFORCEMENT
  SOCIAL SCIENCES
  SOCIOLOGY
Footer
           
  BRANCHES INFORMATION CUSTOMER SUPPORT QUICK LINKS SOCIAL MEDIA
  Abbotabad About Us FAQ / Help Quotation Request Facebook Facebook
  Faisalabad Road Map Customer Feedback Refer to Friend WhatsApp WhatsApp 0333-3821278
  Hyderabad How to Pay Track Your Order Live Events
  Islamabad How to Order Online Contact Us
  Karachi Career
  Lahore  
  Peshawar        
         
Copyright © 2020 - Paramount Books
21768