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  SPECIFICATION
MEDIA ETHICS: CASES AND MORAL REASONING 7e(pb)2006
Author: CHRISTIANS
ISBN: 8177580140
Year: 2006
Publisher: PEARSON EDUCATION ASIA
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 7
Format: Paperback
Language: English
 ABOUT THE TITLE
This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication. Aiming to improve students ethical awareness Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners the cases in the text cover journalism broadcasting advertising public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations the World Wide Web and post-September 11 news coverage. The new edition is also accompanied by a new Web site with extensive resources for students and instructors including PowerPoint presentations chapter outlines lesson plans quizzes and more.
Salient Features:
• Case studies throughout the text reflect up-to-date media situations in news entertainment public relations and advertising to expose students to today s ethical dilemmas.
• The text s introduction incorporates non-Western scholarship to give students a more comprehensive world view of media ethics.
• Each chapter begins with an introduction that helps students focus on the ethical principles that will be at the center of each case.
• “Reading Lists” at the conclusion of each Part refer to key works in each area of media ethics allowing students to expand their knowledge beyond the pages of the text.
• The Potter Box is discussed in the Introduction providing students with a technique for uncovering important steps in moral reasoning.
• New - Over 25 new cases address topics such as the Jayson Blair story the war in Iraq Affirmative Action in college admissions and the Kobe Bryant case helping to keep the text timely and engaging for students.
• New - A new Foreword by former CBS News Executive Producer Tom Bradford emphasizes the importance of ethics in journalism today.
• New - A new website features extensive resources for students and instructors including PowerPoint presentations chapter outlines lesson plans quizzes and more.
Author:
Clifford G. Christians University of Illinois
Author:
Kim B Rotzoll University of Illinois
Author:
Mark Fackler Calvin College
Author:
Kathy Brittain McKee Berry College
Author:
Robert H. Woods Jr. Spring Arbor University
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 TABLE OF CONTENTS
Introduction: Ethical Foundations and Perspectives.
The Potter Box Model of Reasoning.
Using Ethical Principles.
Five Ethical Guidelines.
To Whom is Moral Duty Owed?
Who Ought to Decide?
I. NEWS.
1. Institutional Pressures.
The New York Times fires Jayson Blair.
CNN in Baghdad.
The Time Warner Colossus.
NBC and GM's Pickup.
The Wichita Experiment.
2. Truthtelling.
Al Jazeera.
Reporting on Enron.
The Unabomber's Manifesto.
Fabrication at The Globe.
An Enemy of the People.
3. Reporters and Sources.
Covering the Middle East
Stolen Voice Mail.
Embedded Reporters.
Risky Foods.
4. Social Justice.
Affirmative Action in Michigan.
Distributing the Internet.
Sexism and World Cup Soccer.
Ten Weeks at Wounded Knee.
5. Invasion of Privacy.
The Controversial Patriot Act.
Privacy in Cyberspace.
A Prostitute on Page 12.
Dead Body Photo.
II. PERSUASION IN ADVERTISING.
6. Special Audiences.
The Littlest Consumers.
Selling Students to Advertisers?
Some Say “No” More Often than Others.
The Bill Sell for a “Purely Progressive Tax.”
The Vagina Dialogues.
7. What to Advertise.
A Magazine and Its Cigarettes.
Does Alcohol Advertising Get a “Free Ride?”
Promoting “Smart Tanning?”
Feminine Hygiene in the Living Room.
Empowering or Manipulating the Health Care Consumer?
8. How To Say It.
No Holds Barred—The Rise of Guerrilla Marketing.
Yo Quiero Stereotype?
Making the Same Different: Parity Products.
Defining Outrageousness Down.
Anorexic Chic?
9. Media Considerations.
Gatekeepers I: Closing the Door.
Gatekeepers II: Opening the Door.
Farewell to a “Sanctuary from Advertising”
Infomercials—“They Need to Make You Rich, Thin, or Beautiful. The Best Do All Three.”
The Non-Advertising-Free Internet—In Search of a Balance.
III. PERSUASION AND PUBLIC RELATIONS.
10. Public Communication.
Mr. Ethics Sells Out.
Playing Defense on the Court(room) of Public Opinion.
A Public Relations “Discovery.”
A Campaign Pioneer?
11. Telling the Truth in Organizational Settings.
A Good Thing?
A Committed Front?
A Sale at the Local Nonprofit?
A Web of Caring.
12. Conflicting Loyalties.
A New Client?
Case 1: Friends?
Case 2:The Friendly Journalist?
Politician Pitches Pills.
All Too Human?
The Long-Distance Client.
13. The Demands of Social Responsibility.
Pepsi Challenged by Rumors.
Smart Giving.
Employee Volunteers.
The Medical Endorsement?
Caught on Tape.
IV. ENTERTAINMENT.
14. Violence.
Hear It, Feel It, Do It.
Crunchy Terror in T-Rex Park.
“The Storyteller.”
15. Profits, Wealth, and Public Trust.
Crude Script for Tinsel Town.
Virtual Whitewash.
Deep Trouble for Harry.
Super Strip.
Sue Thomas, F.B. Eye.
16. Media Scope and Depth.
Reel History.
Bigotry as Entertainment.
They Call it Paradise.
Tragedy Lite.
The League of Literary Makeovers.
17. Censorship.
The Voice of America.
Fencing the Net.
Frontal Assault.
Life Stinks.
Epilogue.
Recommended Readings.
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