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Media Of Mass Communication, The 11e(pb)2012 by Vivian
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MEDIA OF MASS COMMUNICATION, THE 11e(pb)2012
Author: JOHN VIVIAN
ISBN: 9788120345881
Year: 2012
Publisher: PRENTICE-HALL OF INDIA PRIVATE LIMITED
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 11
Format: Paperback
Language: English
Pages: 504
 ABOUT THE TITLE
The Media of Mass Communication, 11th edition, makes students understand how the media work and why. The book engages students as both consumers and creators of mass media and explore the latest media—economic, technological, cultural and political shifts all in historical context. It also engages them with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Acknowledged for its dynamic writing style the book helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.

New to This Edition :
1. The impact of Internet-based media and new delivery devices.
2. Greater emphasis on world events and the globalization of mass media.
3. New and Updated Features.
4. Fresh, current examples.
5. Fully updated visual program.

Author: JOHN VIVIAN

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 TABLE OF CONTENTS
Preface.
1. Mass Media Literacy.
Part One: Mass Media Fundamentals:
2. Media Technology.
3. Media Economics.
Part Two: Mass Media Industries:
4. Ink on Paper.
5. Sound Media.
6. Motion Media.
7. New Media Landscape.
Part Three: Mass Media Content:
8. News 9. Entertainment.
10. Public Relations.
11. Advertising.
Part Four: Mass Media Issues:
12. Mass Audiences.
13. Mass Media Effects.
14. Governance and Mass Media.
15. Mass Media Globalization.
16. Media Law.
17. Ethics.
Index.
Credits.
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