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MODERN MARKETING MANAGEMENT, 7e(pb)1998
Author: DAVAR
ISBN: 8185461317
Year: 1998
Publisher: UBS PUBLISHERS' DISTRIBUTORS LIMITED
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 7
Format: Paperback
Language: English
 ABOUT THE TITLE
Marketing has been for a long time a neglected area in India because of protective controls and prevalence of a seller s markets in most products. However the new trends at the government level of freeing controls is bound to a buyers markets. In this context the contents of this book will become relevant and as useful as the economy will now require the survival of the fittest and managers must gain greater sophistication in the fields of marketing activities.
AUTHOR: R S Davar
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