Paramount Books PVT Ltd.
Home About us Contact us FAQ/ Help How to Pay Customer Feedback
Untitled Document
 OUR PUBLICATIONS NEW ARRIVALS BESTSELLER TOP BOOKS DISCOUNT OFFERS QUOTATION REQUEST REFER TO A FRIEND
Search Item
LOGIN / REGISTER
ADVANCE SEARCH
                         SEARCH     
Untitled Document
Guinness 2019
CATEGORIES
BUSINESS
CHILDREN BOOKS
COMPUTER SCIENCE
ENGINEERING
GENERAL INTEREST
MEDICAL BOOKS
SCIENCE
SOCIAL SCIENCES
LOOK FOR MORE
  AUTHORS
  PUBLISHERS
  SERIES
  SUMMER READING PROGRAMME
  SPECIAL DISCOUNT
CATALOGUES
  PARAMOUNT GENERAL 2017
  PRE-PRIMARY & PRIMARY 2018
  SECONDARY 2018
  MEDICAL BOOKS 2018
Untitled Document
Special Offer
Untitled Document
PARAMOUNT BOOKS
TOP TITLES
EMERGING DYNAMICS OF MANAGEMENT (hb)
MANAGEMENT OF GOUT-QUICK REFERENCE GUIDE (pb) 2015 (for Pharma)
Paramount Business
All Paramount Books
Untitled Document
BEST OF 2017
CAMBRIDGE INTERNATIONAL AS AND A LEVEL ACCOUNTING COURSEBOOK, 2e (pb) 2017
Untitled Document
NEW ARRIVALS
CAMBRIDGE INTERNTIONAL AS AND A LEVEL MATHEMATICS: FURTHER MATHEMATICS COURSEBOOK
CAMBRIDGE INTERNATIONAL AS AND A LEVEL ECONOMICS WORKBOOK, 3e (pb)2018
CAMBRIDGE IGCSE® AND O LEVEL ACCOUNTING (pb) 2018
CAMBRIDGE IGCSE® MATHEMATICS EXTENDED PRACTICE BOOK 2e
CAMBRIDGE IGCSE® AND O LEVEL ECONOMICS WORKBOOK, 2e (pb) 2018
CAMBRIDGE IGCSE® AND O LEVEL ECONOMICS COURSEBOOK, 2e (pb) 2018
CAMBRIDGE IGCSE® AND O LEVEL ACCOUNTING WORKBOOK 2e (pb) 2018
CAMBRIDGE IGCSE® & O LEVEL BUSINESS STUDIES REVISION GUIDE 2e(pb) 2018
COLLUSION: HOW CENTRAL BANKERS RIGGED THE WORLD (hb)
CAMBRIDGE INTERNATIONAL AS AND A LEVEL ACCOUNTING COURSEBOOK, 2e (pb) 2017
Untitled Document
SPECIAL PRICES
50 MIN: WINNING THE INNER GAME OF SELLING: HOW SPORTS PSYCHOLOGY TURNS ORDINARY SALESPEOPLE (pb)2004
FOUNDATIONS OF FINANCIAL MARKET AND INSTITUTIONS 3e(pb)2009
RURAL SINDH: A SOCIO-ECONOMIC STUDY (pb)98
50 MIN: GRAPHICS FOR PRESENTERS: GETTING YOUR IDEAS ACROSS (pb)2004
O LEVEL STATISTICS (pb)2009
THE ONE MINUTE SALESPERSON (pb)2000
MACROECONOMICS (pb)2008
STRATEGY SAFARI: THE COMPLETE GUIDE THROUGH THE WILDS OF STRATEGIC MANAGEMENT (pb)2006
50 MIN: MAKING THE MOST OF BEING MENTORED: HOW TO GROW FROM A MENTORING PARTNERSHIP (pb)2004
MANAGERIAL DECISION MODELING (WITH CD) 2e(pb)2008
Untitled Document Untitled Document
MOST POPULAR
CAMBRIDGE IGCSE® BUSINESS STUDIES, 4e (WITH CD) (pb) 2013
CAMBRIDGE IGCSE® ECONOMICS STUDENT'S BOOK (pb) 2014
CAMBRIDGE INTERNATIONAL AS AND A LEVEL ACCOUNTING COURSEBOOK, 2e (pb) 2017
CAMBRIDGE INTERNATIONAL AS AND A LEVEL ECONOMICS COURSEBOOK, 3e (pb) 2014
COMBINED SET OF THE CENTRAL PUBLIC WORKS: DEPARTMENT CODE, ACCOUNT CODE AND BOOK OF FORMS (hb)2012 FSL-022
CAMBRIDGE IGCSE® AND O LEVEL ECONOMICS WORKBOOK, 2e (pb) 2018
CAMBRIDGE IGCSE® ACCOUNTING (pb) 2015
CAMBRIDGE IGCSE® BUSINESS STUDIES: COURSEBOOK WITH CD 3e (pb)
CAMBRIDGE O LEVEL PRINCIPLES OF ACCOUNTS WORKBOOK (pb) 2013
CAMBRIDGE O LEVEL COMMERCE (2ed)
FREE NEWSLETTER
Join our mailing list to receive newsletter
Your Selected Book  








SimilarAuthorItemsAuthor
 RECOMMENDED
Framework For Marketing Management, A 3e(pb)2009 by Kotler
Framework For Marketing Management, A 4e(pb)2012 by Kotler
Marketing For Hospitality And Tourism 5e(pb) New Ed. by Kotler
Marketing Management 11e(pb)2005 by Kotler
Marketing Management 12e(pb)2007 by Kotler
Marketing Management, 12e(pb)2006 by Kotler
Marketing Management, 15e (pb) 2016 by Kotler
Marketing Management: A South Asian Perspective 13e(pb)2009 by Kotler
Marketing Management: A South Asian Perspective 14e (pb) 2013 by Kotler
Marketing Management: A South Asian Perspective 14e (pb) 2013 by Kotler
Book Visits:  124      
Untitled Document
 PRICE INFORMATION
 List Price: INR 899.00 You Pay:
PKR 1,011.00
 Price: PKR 1,124.00
 You Save: PKR 854.32

Note: The prices here are applicable only for our Retail customers. Libraries, Institutions and International customer can check the ‘List Price’ option.
 
 
ISBNSpecification
  SPECIFICATION
MARKETING MANAGEMENT, 15e (pb) 2016
Author: KOTLER
ISBN: 9789332557185
Year: 2016
Publisher: PEARSON EDUCATION ASIA
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 15
Format: Paperback
Language: English
Pages: 870
 ABOUT THE TITLE
The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Dr. Kotler is author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing text book worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing

About Author:
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. His research has been published in three of the major marketing journals: the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With more than 90 published papers, his research has been widely cited and has received numerous awards.




Untitled Document SimilarItems
 YOU MAY ALSO LIKE THESE BOOKS
101 Ways: To Build A Successful Network Marketing Business (pb)2008 by Griffiths
2239 Secrets Of Direct Marketing by Hatch
50 Min: Effective Sales Management How To Build A Winning Sales Team (pb)2004 by Johnson
52 Ways To Make More Money In Network Marketing (pb)1999 by Goh
Aesthetics In Marketing (pb)2008 by Baisya

Aise Global Marketing 3e (pb) 2010 by Hennessey
Aise Introduction To Marketing 11e(pb)2010 by Mcdaniel
Aise Principles Of Contemporary Marketing 15e (pb) 2011 by Kurtz
All About: Marketing Techniques (pb)2007 by Arora
Always On: Advertising Marketing And Media In An Era Of Consumer Control (pb)2008 by Vollmer

Always On: Advertising Marketing And Media In An Era Of Consumer Control (pb)2008 by Vollmer
Analysis For Marketing Planning 6e(pb)2007 by Lehmann
Analysis For Strategic Marketing (pb)2006 by Rao
Analyzing Sales Promotion: How To Profit From The Power Of Promotion Marketing (pb)1995 by Totten
Analyzing Sales Promtion: How To Profit From The Power Of Promotion Marketing (pb)1994 by Totten

Applications In Basic Marketing: Clippings From The Popular Business Press (pb)1999 by Perreault
Art Of Marketing, The (9 Vols Set) (hb) 2000 by Farbey
Basic Marketing (sie): A Global Managerial Approach 15e(pb)2006 by Perreault
Basic Marketing (with Cd) 15e(pb) by Perreault
Basic Marketing Principles And Practice 3e(pb)2005 by Cannon

SameCategoryBooks
  BOOKS OF THE SAME CATEGORY
Consumer Behavior 12e 2014
Consumer Behavior 12e 2014
Sales Force Management 5e(hb)97
Marketing: The Basics (pb)2009
Sales Forecasting Management (pb)98
Industrial Marketing (pb)2008
Services Marketing And Management (pb)2003
You Too Can Sell (bk+audio Cassette)
Rethinking The Sales Force (hb)2004
Marketing Environment 1999-2000 (pb)2000
ALL BOOKS OF THE SAME CATEGORY
SameAuthorBooks
  BOOKS OF THE SAME AUTHOR (Last Name)
Social Marketing: Improving The Quality Of Life 2e(pb)2002
Principles Of Marketing 11e(pb)2006
Principles Of Marketing 10e(pb)2004
Principles Of Marketing 12e(pb)2009
Marketing Management: A South Asian Perspective 14e (pb) 2013
Marketing: An Introduction 7e 2004
Marketing Of Nations: Strategic Approach To Building National Wealth, The (hb)1997
Framework For Marketing Management, A 4e(pb)2012
Marketing Management 12e(pb)2007
Marketing Management, 12e(pb)2006
  ALL BOOKS OF THE SAME AUTHOR  
Session Order View Right Pane LeftCategory
BUSINESS
ACCOUNTING
. Accounting
ADVERTISING
. Advertising
AUDITING
. Auditing
BUSINESS STUDIES
. Business Studies
COMMERCE
. Commerce
COMMUNICATION
. Communication
ECONOMICS
. Economics
FINANCE & INVESTMENT
. Finance And Investment
GENERAL REFERENCE
. General Reference
LAW
. Law
MANAGEMENT
. Administration / Enterprinuers
. Financial Management
. Human Resource Management
. Leadership / Training
. Library Sciences
. Management
. Managers
. Mis
. Organizational / Business Administration
. Production / Operation Management
. Project Management
. Quality Control Management
. Strategic Management
MARKETING & SALES
. Marketing And Sales/ Customer Care
MATHEMATICS
. Mathematics
PSYCHOLOGY
. Psychology
STATISTICS
. Statistics
Untitled Document
PARAMOUNT'S MEDICAL
PARAMOUNT'S GENERAL
PARAMOUNT'S SOCIAL SCIENCE
PARAMOUNT'S CHILDREN
PARAMOUNT'S ENGINEERING
PARAMOUNT'S BUSINESS
Footer
Paramount Books (Pvt) Ltd.
Copyright © 2012-2017
Facebook Paramount Books Twitter ParamountB
BRANCHES CUSTOMER SUPPORT QUICK LINKS
Abbotabad Site Map Quotation Request
Faisalabad FAQ / Help Refer to Friend
Hyderabad Contact Us How to Pay
Islamabad About Us Feedback
Karachi
Lahore
Peshawar    
  10336