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Electronic Media: Programming Strategies And Practices (pb)2009 by Eastman
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  SPECIFICATION
MEDIA PROGRAMMING: STRATEGIESAND PRACTICES, 7e (pb) 2005
Author: CHUCK EASTMAN
ISBN: 9780534636890
Year: 2005
Publisher: CENGAGE LEARNING (THOMSON BUSINESS INDIA)
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 7
Format: Paperback
Language: English
Pages: 480
 ABOUT THE TITLE
Formerly known as BROADCAST/CABLE/WEB PROGRAMMING, MEDIA PROGRAMMING provides students with the most accurate and current information on the techniques and strategies used in the programming industry. Comprehensive, accurate and up-to-date, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples and student-friendly writing. The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. Author: Susan Tyler Eastman Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University. Douglas A. Ferguson Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelorís and masterís degree from the Ohio State University and his doctorate from Bowling Green State University.
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