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  SPECIFICATION
NEWS WRITING 2e(pb)2013
Author: ANNA MCKANE
ISBN: 9781446256305
Year: 2013
Publisher: SAGE PUBLICATIONS INDIA PRIVATE LIMITED
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 2
Format: Paperback
Language: English
Type Dictionary/Encyclopedia
 ABOUT THE TITLE
The ability to hone and craft an eye-catching news story is fundamental to good journalism. It is an essential skill that the young journalist of today must carry with them. The growth of online journalism and the use of social media has meant that the skills required in news writing are evolving, opening up fresh challenges and exciting new possibilities.

Anna McKane's News Writing takes you step-by-step through the key aspects of writing news on both print and online platforms, equipping you with all that you need to become an articulate, accurate and engaging journalist. Crucially, the book will show you how to:

Create an attention-grabbing intro or first paragraph
Structure the content of your story effectively
Use the appropriate language.

Fully updated to account for the role of online journalism, this second edition guides you through the essentials of website presentation, from headlines and standfirsts to the use of smartphone images and links. An all-new chapter shows you how to use Twitter and online blogs to piece together a winning story, and up-to-date examples and exercises throughout encourage you to pick apart and analyse the techniques used in a variety of recent news stories across a range of platforms.

This is the essential workbook to take you through your studies in Journalism and News Writing.

Author: Anna McKane

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 TABLE OF CONTENTS
What Makes News?
Gathering the News
The Effective Intro
The Inverted Pyramid
News as a Conversation
Make it a News Story, Not a Narrative
Presentation and Headlines
Other Ways into the Story
Accuracy and Getting it Right
Choosing the Right Words
Writing for Clarity
Grammar and Punctuation
More News Models
Epilogue
Appendix
Glossary
Further Reading
Index
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