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  SPECIFICATION
OXFORD IB DIPLOMA PROGRAMME: BUSINESS MANAGEMENT COURSE BOOK 2014 EDITION (pb)
Author: MARTIN MWENDA MUCHENA
ISBN: 9780198392811
Year: 2014
Publisher: OXFORD UNIVERSITY PRESS U.K
Category: MANAGEMENT
Series: OXFORD IB DIPLOMA PROGRAMME
Edition: 1
Format: Paperback
Language: English
Level IB Diploma
 ABOUT THE TITLE
Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.

Features
The most comprehensive coverage of the new 2014 syllabus, written by experienced IB teachers and workshop leaders
Completely overhauled to comprehensively build the in-depth subject knowledge learners need for success
Fully embed the new concept-based learning requirement, addressing all of the key concepts that underpin the new syllabus including change, globalization and culture
Keep learning fresh and develop truly outward-looking learners via relevant case studies and a strong international focus
Rigorously prepare learners for assessment, with the only assessment support directly from the IB driving high achievement
Thoroughly embrace the IB approach, with a strong focus on TOK, the learner profile
Fully comprehensive and directly supporting Study Guide cements all the key theory, for the best performance in assessment

Table of Contents
1.1: Introduction to business management
1.2: Types of organizations
1.3: Organizational objectives
1.4: Stakeholders
1.5: External environment
1.6: Growth and evolution
1.7: Organizational planning tools (HL only)
2.1: Functions and evolution of human resource management
2.2: Organizational structure
2.3: Leadership and management
2.4: Motivation
2.5: Organizational (corporate) culture (HL only)
2.6: Industry/employee relations (HL only)
3.1: Sources of finance
3.2: Costs and revenues
3.3: Break-even analysis
3.4: Final accounts (HL included)
3.5: Profitability and liquidity ratio analysis
3.6: Efficiency ration analysis (HL only)
3.7: Cash flow
3.8: Investment appraisal (HL included)
3.9: Budgets (HL only)
4.1`: The role of marketing
4.2: Marketing planning
4.3: Sales forecasting (HL only)
4.4: Market research
4.5: The four Ps
4.6: The extended marketing mix of seven Ps (HL only)
4.7: International marketing (HL only)
4.8: E-commerce
5.1: The role of operations management
5.2: Production methods
5.3: Lean production and quality management (HL only)
5.4: Location
5.5: Production planning (HL only)
5.6: Research and development (HL only)
5.7: Crisis management and contingency planning (HL only)
6: Internal assessment
7: Extended essay
8: External assessment

Author: Martin Mwenda Muchena, Loykie Lomine, and Robert Pierce
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Session Order View Right Pane LeftCategory
  BUSINESS
  ACCOUNTING
  ADVERTISING
  AUDITING
  BUSINESS STUDIES
  COMMERCE
  COMMUNICATION
  ECONOMICS
  FINANCE & INVESTMENT
  GENERAL REFERENCE
  LAW
  ADMINISTRATION / ENTERPRINUERS
  FINANCIAL MANAGEMENT
  HUMAN RESOURCE MANAGEMENT
  LEADERSHIP / TRAINING
  LIBRARY SCIENCES
  MANAGEMENT
  MANAGERS
  MIS
  ORGANIZATIONAL / BUSINESS ADMINISTRATION
  PRODUCTION / OPERATION MANAGEMENT
  PROJECT MANAGEMENT
  QUALITY CONTROL MANAGEMENT
  STRATEGIC MANAGEMENT
  MARKETING & SALES/ CUSTOMER CARE
  MATHEMATICS
  PSYCHOLOGY
  STATISTICS
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