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PRINCIPLES OF RETAIL MANAGEMENT (pb)2005
Author: ROSEMARY VARLEY
ISBN: 1403993661
Year: 2005
Publisher: PALGRAVE PUBLISHERS LTD
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 1
Format: Paperback
Language: English
Pages: 332
 ABOUT THE TITLE
THIS BOOK PROVIDES AN INSIGHT INTO HOW RETAIL STRATEGIES ARE DEVISED & IMPLEMENTED SHOWING YOU HOW PRODUCT RANGES OUTLET DESIGN & LOCATION PRICE SERVICE & CUSTOMER COMMUNICATIONS ARE USED TO ACHIEVE THE BUSINESS OBJECTIVES OF RETAILERS IN THE VARIOUS SECTORS OF THE RETAIL INDUSTRY.
AUTHOR: Rosemary Varley
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 TABLE OF CONTENTS
PART 1
• What is Retailing?
• Retail Organisations and Formats
• Retailing and the Competitive Environment
• Retail Customers
PART 2
• Formulating Retail Strategy
• Implementing Retail Strategy
• Retail Logistics
• Retail Technology
PART 3
• Retail Location
• Visual Merchandising
• Retail Buying
• Retailing Own Brands
• Retail Pricing
• Retail Promotions
• Retail Service
PART 4
• International Retailing
• Internet Retailing
• Legal and Ethical Issues
PART 5
• Case studies
• Information Sources
Glossary
References
Index
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