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STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE: CONCEPTS AND CASES, 15e (pb) 2014
Author: DAVID
ISBN: 9789332548930
Year: 2014
Publisher: PEARSON EDUCATION ASIA
Category: STRATEGIC MANAGEMENT
Edition: 15
Format: Paperback
Language: English
Pages: 666
 ABOUT THE TITLE
Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
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by Fred R. David & Forest R. David (Author)

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