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SUCCESSFUL PROMOTIONS BUILD SUCCESSFUL BRANDS (pb)2006
Author: P.K. K. CHOUDHURY
ISBN: 817371570X
Year: 2006
Publisher: UNIVERSITIES PRESS (INDIA) (PVT) LTD.
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 1
Format: Paperback
Language: English
Pages: 133
 ABOUT THE TITLE
Successful Promotions build Successful Brands takes a look at fourteen imaginative marketing decisions that have elevated mere products to the iconic status of brands. It provides excellent case studies across several industries and situations: from introducing absolutely new brands to introducing established multinational brands into India revamping brands helping a suffering brand reclaim its leadership position and enhancing brand values. Each of these studies prove that mass media is not the only tool that drives products in very well defined target groups. The text is analytical insightful and practical written in an easy-to-read manner. Author: Pran K. Choudhury and Ajay Gupta
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