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  SPECIFICATION
UNDERSTANDING MEDIA CULTURE: SOCIAL THEORY AND MASS COMMUNICATION 2e(pb)2002
Author: NICHOLAS STEVENSON
ISBN: 9780761973638
Year: 2014
Publisher: SAGE PUBLICATIONS INDIA PRIVATE LIMITED
Category: JOURNALISM / MASS COMMUNICATION/ MEDIA
Edition: 2
Format: Paperback
Language: English
Pages: 380
 ABOUT THE TITLE
The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.

Author: Nicholas Stevenson, Jane Stokes

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 TABLE OF CONTENTS
Introduction
Marxism and Mass Communication Research
Habermas, Mass Culture and the Public Sphere
Critical Perspectives within Audience Research
Marshall Mc Luhan and the Cultural Medium
Baudrillard's Blizzards
New Media and the Information Society
Conclusion
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