Paramount Books PVT Ltd.
Home About us Contact us FAQ/ Help How to Pay Customer Feedback
Untitled Document
 OUR PUBLICATIONS NEW ARRIVALS BESTSELLER TOP BOOKS DISCOUNT OFFERS QUOTATION REQUEST REFER TO A FRIEND
Search Item
LOGIN / REGISTER
ADVANCE SEARCH
                         SEARCH     
CATEGORIES
BUSINESS
CHILDREN BOOKS
COMPUTER SCIENCE
ENGINEERING
GENERAL INTEREST
MEDICAL BOOKS
SCIENCE
SOCIAL SCIENCES
LOOK FOR MORE
  AUTHORS
  PUBLISHERS
  SERIES
  SUMMER READING PROGRAMME NEW
  SPECIAL DISCOUNT NEW
CATALOGUES
  PARAMOUNT GENERAL 2017
  PRE-PRIMARY & PRIMARY 2018
  SECONDARY 2018
  MEDICAL BOOKS 2018
Untitled Document
Special Offer
Untitled Document
PARAMOUNT BOOKS
TOP TITLES
EMERGING DYNAMICS OF MANAGEMENT (hb)
MANAGEMENT OF GOUT-QUICK REFERENCE GUIDE (pb) 2015 (for Pharma)
Paramount Business
All Paramount Books
Untitled Document
BEST OF 2017
CAMBRIDGE IGCSE® AND O LEVEL BUSINESS STUDIES REVISED COURSEBOOK 3e(pb) 2018
CAMBRIDGE INTERNATIONAL AS AND A LEVEL ECONOMICS COURSEBOOK, 3e (pb) 2014
Untitled Document
NEW ARRIVALS
CAMBRIDGE IGCSE® AND O LEVEL ECONOMICS, 2e(pb)2018
PUBLIC ADMINISTRATION RESEARCH METHODS: TOOLS FOR EVALUATION AND EVIDENCE-BASED PRACTICE, 2e (pb) 2018
HUMAN RESOUREC MANAGEMENT, 15e (pb) 2018
PRINCIPLES OF MARKETING 17e (pb)2018
CAMBRIDGE IGCSE® AND O LEVEL ACCOUNTING (pb) 2018
CAMBRIDGE IGCSE® AND O LEVEL ECONOMICS WORKBOOK, 2e (pb) 2018
CAMBRIDGE IGCSE® AND O LEVEL BUSINESS STUDIES REVISED COURSEBOOK 3e(pb) 2018
CAMBRIDGE IGCSE® & O LEVEL BUSINESS STUDIES REVISION GUIDE, 2e (pb) 2018
CAMBRIDGE IGCSE® ENTERPRISE COURSEBOOK (pb)2018
CAMBRIDGE IGCSE® AND O LEVEL BUSINESS STUDIES, 5e SOUTH ASIA (pb) 2018
Untitled Document
SPECIAL PRICES
TOTAL QUALITY MANAGEMENT IN A WEEK: 3e(pb)2003
MARKETING PLANS IN A WEEK: (pb)2003
CUSTOMER CARE IN A WEEK: 3e (pb)2003
BOOK KEEPING AND ACCOUNTING IN A WEEK: 2e(pb)2003
CONSUMER BEHAVIOUR IN A WEEK: (pb)2002
PROJECT RISK ASSESSMENT IN A WEEK: 2e (pb)2003
DIRECT MARKETING IN A WEEK: (pb)2003
KEY ACCOUNT MANAGEMENT IN A WEEK:(pb)2003
FREE PUBLICITY FOR YOUR BUSINESS IN A WEEK: (pb)2002
LBL: ART OF RETAIL, THE (pb)2005
Untitled Document Untitled Document
MOST POPULAR
HANDBOOK FOR DRAWING AND DISBURSING OFFICERS (D.D.O S) (hb)2012 FSL-00
GENERAL FINANCIAL RULES OF THE FEDERAL GOVERNMENT VOLUME I AND II (G.F.R.) (WITH MODEL QUESTION AND ANSWERS) (hb)2011 CODE NO.FSL-06
EMERGING DYNAMICS OF MANAGEMENT (hb)
CAMBRIDGE INTERNATIONAL AS AND A LEVEL LAW (pb) 2017
O LEVEL STATISTICS (pb)2009
CAMBRIDGE O LEVEL PRINCIPLES OF ACCOUNTS NEW (pb)2012
CAMBRIDGE IGCSE® AND O LEVEL ACCOUNTING (pb) 2018
ESTACODE CIVIL ESTABLISHMENT CODE (VOL SET I AND II) (hb)2014 CODE NO.FSL-000
CAMBRIDGE IGCSE® AND O LEVEL BUSINESS STUDIES, 5e SOUTH ASIA (pb) 2018
FREE NEWSLETTER
Join our mailing list to receive newsletter
Your Selected Book  








SimilarAuthorItemsAuthor
Book Visits:  16      
Untitled Document
 PRICE INFORMATION
List Price: USD 49.00
Our Price: PKR 6,835.00  PKR 6,152.00
You Save: PKR 683.5

Note: The prices here are applicable only for our Retail customers. Libraries, Institutions and International customer can check the ‘List Price’ option.
 
 
ISBNSpecification
  SPECIFICATION
UNMANAGEABLE CONSUMER, THE 2e(pb)2006
Author: GABRIEL
ISBN: 1412918936
Year: 2006
Publisher: SAGE PUBLICATIONS INDIA PRIVATE LIMITED
Category: MARKETING & SALES/ CUSTOMER CARE
Edition: 2
Format: Paperback
Language: English
Pages: 220
 ABOUT THE TITLE
Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental population and political challenges.
The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.
Updated with new material this Second Edition looks at the impact of new technologies on consumerism and the consolidation of consumerism and consumer language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9/11 and US military hegemony is examined as is the influence on consumerism of Islamic fundamentalism the anti-globalisation movement environmental concerns and depleting natural resources.
This book will interest advanced undergraduate postgraduate and MBA students taking courses on behavior buyer behavior customer behavior consumers & society and retailing. Any one interested in better understanding consumerism will also find this book a fascinating read.
AUTHOR: Yiannis Gabriel and Tim Lang
Untitled Document SimilarItems
 YOU MAY ALSO LIKE THESE BOOKS
Aise Consumer Behavior Science And Practice (pb) 2010 by Kardes
Aise Consumer Behavior Student Edition 5e(pb)2009 by Hoyer
Always On: Advertising Marketing And Media In An Era Of Consumer Control (pb)2008 by Vollmer
Always On: Advertising Marketing And Media In An Era Of Consumer Control (pb)2008 by Vollmer
Beyond Consumer Marketing (pb)2004 by Panwar

Brand Management: Text And Cases 2e(pb)2006 by Verma
Consumer Behavior (4-colour Edition) 11e(pb)2015 by Schiffman
Consumer Behavior (sie): Building Marketing Strategy (w/cd)(pb)2010 by Hawkins
Consumer Behavior (w/cd) 9e (pb)2004 by Hawkins
Consumer Behavior (w/cd) 9e(pb)2004 by Hawkins

Consumer Behavior 10e(pb)2010 by Schiffman
Consumer Behavior 8e(pb)2006 by Schiffman
Consumer Behavior 9e(pb)2006 by Schiffman
Consumer Behavior 9e(pb)2007 by Schiffman
Consumer Behavior 9e(pb)2007 by Schiffman

Consumer Behavior And Marketing Action 6e(pb)1998 by Assael
Consumer Behavior Buying, Having And Being 9e(pb)2011 by Solomon
Consumer Behavior: Building Marketing Strategy 9e(pb)2007 by Hawkins
Consumer Behavior: Buying, Having, And Being 8e(pb)2009 by Solomon
Consumer Behavior: In Fashion (pb) by Solomon

SameCategoryBooks
  BOOKS OF THE SAME CATEGORY
Marketing Management 2e(pb)2007
Emotion And Reason In Consumer Behaviour (hb)2007
Perspective On Co-operative Marketing, A (pb)1997
Strategic Supply Management: Creating The Next Source Of Competitive Advantage (pb)2009
Electronic Customer Relationship Management (pb)2011
Marketing Research And Consumer Behaviour (pb)2003
Sports Marketing (pb)2007
Call Centres: Technology And Techniques (with Cd) (pb)2004
Selling The Most Important Job In The World (pb)2006
Modern Marketing Principles And Practices 4e(pb)2010
ALL BOOKS OF THE SAME CATEGORY
SameAuthorBooks
  BOOKS OF THE SAME AUTHOR (Last Name)
Financial Accounting
  ALL BOOKS OF THE SAME AUTHOR  
Session Order View Right Pane LeftCategory
BUSINESS
ACCOUNTING
. Accounting
ADVERTISING
. Advertising
AUDITING
. Auditing
BUSINESS STUDIES
. Business Studies
COMMERCE
. Commerce
COMMUNICATION
. Communication
ECONOMICS
. Economics
FINANCE & INVESTMENT
. Finance And Investment
GENERAL REFERENCE
. General Reference
LAW
. Law
MANAGEMENT
. Administration / Enterprinuers
. Financial Management
. Human Resource Management
. Leadership / Training
. Library Sciences
. Management
. Managers
. Mis
. Organizational / Business Administration
. Production / Operation Management
. Project Management
. Quality Control Management
. Strategic Management
MARKETING & SALES
. Marketing And Sales/ Customer Care
MATHEMATICS
. Mathematics
PSYCHOLOGY
. Psychology
STATISTICS
. Statistics
Untitled Document
PARAMOUNT'S MEDICAL
PARAMOUNT'S GENERAL
PARAMOUNT'S SOCIAL SCIENCE
PARAMOUNT'S CHILDREN
PARAMOUNT'S ENGINEERING

BOOKS OF SUBSTANCE
DAWN BOOKS & AUTHORS)

Footer
Paramount Books (Pvt) Ltd.
Copyright © 2012-2017
Facebook Paramount Books Twitter ParamountB
BRANCHES CUSTOMER SUPPORT QUICK LINKS
Abbotabad Site Map Quotation Request
Faisalabad FAQ / Help Refer to Friend
Hyderabad Contact Us How to Pay
Islamabad About Us Feedback
Karachi
Lahore
Peshawar    
  16465