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  SPECIFICATION
WHO STOLE MY CUSTOMER?? (hb)2005
Author: MARCUS C. THOMPSON
ISBN: 8129708043
Year: 2005
Publisher: PEARSON EDUCATION ASIA
Category: STRATEGIC MANAGEMENT
Edition: 1
Format: Hard Cover
Language: English
Pages: 210
 ABOUT THE TITLE
THIS BOOK SHARES WHAT HAS BEEN LEARNED FROM CUSTOMER-CENTERED RESEARCH, DEVELOPMENT, & INNOVATION TO BUILD WORLD-CLASS CUSTOMER-FOCUSED ORGANIZATIONS AROUND THE WORLD, INCLUDING THE MASIVE IBM GLOBAL TRANSFORMATION.
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