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COMMUNICATING FASHION BRANDS

 16,155.96

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COMMUNICATING FASHION BRANDS
Author: EMILY HUGGARD
ISBN: 9781138613560
Publisher: TAYLOR & FRANCIS BOOK LTD.
Category: GENERAL INTEREST | ART / FASHION / PAINTING
Series:
Level: None
BookCover: Paperback
Number Of Pages: 188
Volume Number 0
Number Of Volumes 0
Edition No: 1

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyses and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st

COMMUNICATING FASHION BRANDS
 16,155.96
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