Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in
CONSUMER BEHAVIOR,
₨ 2,247.50
| CONSUMER BEHAVIOR, | |
| Author: | LEON G. SCHIFFMAN |
| ISBN: | 9789353069834 |
| Publisher: | PEARSON EDUCATION ASIA |
| Category: | BUSINESS | MARKETING AND SALES |
| Series: | |
| Level: | None |
| BookCover: | Paperback |
| Number Of Pages: | 709 |
| Volume Number | 0 |
| Number Of Volumes | 0 |
| Edition No: | 12 |
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