SERVICES MARKETING: AN INTERACTIVE APPROACH

All chapters have been revised and updated. Material has been rearranged within some chapters to reflect a more logical flow. Includes up-to-date examples of technology, especially concerning social media. Includes updated references, but retains the necessary classics that are considered a primary reference source for given topics. All opening vignettes have been either fully updated, or are new to this edition. New and updated Spotlights are featured in every chapter.