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COMPETITIVE MARKETING: A STRATEGIC APPROACH

 15,751.96

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COMPETITIVE MARKETING: A STRATEGIC APPROACH
Author: JOHN O’SHAUGHNESSY
ISBN: 9781138971387
Publisher: CRC PRESS
Category: BUSINESS | MARKETING AND SALES
Series:
Level: None
BookCover: Paperback
Number Of Pages: 770
Volume Number 0
Number Of Volumes 0
Edition No: 1

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

PlaceholderCOMPETITIVE MARKETING: A STRATEGIC APPROACH
 15,751.96
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