EXPLORING STRATEGY 1

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn’t be without. ey features include: Video case studies – see real business figures explain how they put strategy into action in their everyday work Study plan – a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts Interactive eText – take the text with you wherever you are For students Self-Assessment. MyStrategyLab offers robust self-assessment tests to determine each student’s mastery of key content ar