FIFTY MILLION RISING: THE NEW GENERATION OF WORKING WOMEN TRANSFORMING THE MUSLIM WORLD

Across the Muslim world, ever greater numbers of women are going to work. In just over a decade, millions have joined the workforce, giving them more earning and purchasing power and greater autonomy. In Fifty Million Rising, award-winning economist Saadia Zahidi illuminates this discreet but momentous revolution through the stories of the remarkable women who are at the forefront of this shift–a McDonald’s worker in Pakistan who has climbed the ranks to manager; the founder of an online modest fashion startup in Indonesia; a widow in Cairo who runs a catering business with her daughter, against her son’s wishes; and an executive in a Saudi corporation who is altering the culture of her workplace; among many others. These women are challenging familial and social conventions, as well as compelling businesses to cater to women as both workers and consumers.