All chapters have been revised and updated. Material has been rearranged within some chapters to reflect a more logical flow. Includes up-to-date examples of technology, especially concerning social media. Includes updated references, but retains the necessary classics that are considered a primary reference source for given topics. All opening vignettes have been either fully updated, or are new to this edition. New and updated Spotlights are featured in every chapter.
SERVICES MARKETING: AN INTERACTIVE APPROACH
₨ 80,701.36
& 250 Delivery chargesSERVICES MARKETING: AN INTERACTIVE APPROACH | |
Author: | RAYMOND P. FISK |
ISBN: | 9781285057132 |
Publisher: | CENGAGE LEARNING AUSTRALIA & NEW ZELAND |
Category: | BUSINESS | MARKETING AND SALES |
Series: | |
Level: | None |
BookCover: | Paperback |
Number Of Pages: | 288 |
Volume Number | 0 |
Number Of Volumes | 0 |
Edition No: | 4 |