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SERVICES MARKETING: AN INTERACTIVE APPROACH

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SERVICES MARKETING: AN INTERACTIVE APPROACH
Author: RAYMOND P. FISK
ISBN: 9781285057132
Publisher: CENGAGE LEARNING AUSTRALIA & NEW ZELAND
Category: BUSINESS | MARKETING AND SALES
Series:
Level: None
BookCover: Paperback
Number Of Pages: 288
Volume Number 0
Number Of Volumes 0
Edition No: 4

All chapters have been revised and updated. Material has been rearranged within some chapters to reflect a more logical flow. Includes up-to-date examples of technology, especially concerning social media. Includes updated references, but retains the necessary classics that are considered a primary reference source for given topics. All opening vignettes have been either fully updated, or are new to this edition. New and updated Spotlights are featured in every chapter.

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 80,701.36
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