STEERING THE PAKISTANI WHEEL: A HISTORY OF THE PAKISTAN AUTOMOTIVE LANDSCAPE

The rich history of the automotive landscape of Pakistan had yet to be chronicled-until now. Steering the Pakistani Wheel chronicles, the 100-year history of the industry and its impact on Pakistan, full of exciting stories, honest reflections, and current challenges. The automotive canvas is not just about making and selling the motor vehicle. It is also about the many businesses and vocations that are intertwined in this incredible automotive tapestry. The automotive landscape of Pakistan is at a crossroads in its development. Looking both to the past, the present, and the future, covering the inception of the industry, documenting the legacies of the pioneers, major players, stakeholders and the dreamers. Mandviwalla sees the landscape in its totality and offers his recommendations for how to move forward