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UNDERSTANDING CONSUMER FINANCIAL BEHAVIOR

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UNDERSTANDING CONSUMER FINANCIAL BEHAVIOR
Author: W. FRED VAN RAAIJ
ISBN: 9781137544247
Publisher: SPRINGER INDIA PRIVATE LIMITED
Category: BUSINESS | BUSINESS FINANCE AND INVESTMENT
Series:
Level: None
BookCover: Hard Cover
Number Of Pages: 285
Volume Number 0
Number Of Volumes 0
Edition No: 1

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers’ protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement – or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers. Author: W. Fred van Raaij is Emeritus Professor of Economic Psychology

UNDERSTANDING CONSUMER FINANCIAL BEHAVIOR
 38,312.82
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